Rowland Brothers International Celebrates World Book Day with Charity Initiative

World Book Day is designated by UNESCO as a worldwide celebration of books and it is marked in over 100 countries all over the world. Taking place on Thursday 7th March, it’s in its 22nd year of celebrating reading!

Originally, a Valencian writer proposed the idea in honour of the great Spanish writer Miguel De Cervantes. It started out marking his birthday in October but then settled on the 23rd April. World Book Day was celebrated for the first time on 23 April 1995.

In the UK, we celebrate World Book Day on the 7th March every year instead. Although the dates may be different, the meaning behind it reminds the same in every country. Celebrations all over the world recognize the magical power of books – ‘a link between the past and the future, a bridge between generations and across cultures.  By championing books and copyright, UNESCO stands up for creativity, diversity and equal access to knowledge…’

In the UK, encouraging children and young people to read is the focus of the day. Book tokens are given to young people to encourage them to buy and read. In schools, kids dress up as their favourite literary characters!

Rowland Brothers International Book Donation

Rowland Brothers International contributes to the great tradition of giving the gift of reading with our collecting foreign national books. We collect books in both foreign and in the English language from the staff from Embassies and High Commissions. These books are then donated to the specific language libraries for those who will benefit and would not be given access to these otherwise. The contributions we get are always so generously provided and mean that essentially needed books can be distributed to the benefit of foreign nationals in need. The gift of books is such a great gift, we are proud to work with Consular staff on this initiative every year.